Blogging & Social Media Tips | Life as a self-employed WAHM | Pro-blogger

Thursday, 1 September 2016

How to grow your blog's Facebook page in 18 simple steps


Facebook is one of my favourite social media platforms. I just love the sense of community I have over on my Facebook pages and after search engine and direct traffic, Facebook is a top traffic referrer for me.


As my insights show, in the past 28 days my North East Family Fun page has reached over 160,000 people. WOW this is not to be sniffed at and as Facebook is FREE it definitely shouldn't be discounted as a marketing tool for your blog. I've dabbled with a couple of live videos this month. They are instant, need very little editing and yet still reached 10,000+ people - definitely something to consider.

Last month, I received almost 10,000 click throughs to my blog via Facebook for North East Family Fun and although a lot of bloggers aren't keen, I honestly love it. It does take a lot of work though. I think I've had my North East Family Fun page set up for around 3 years now and I am only just approaching 8000 followers. Building your Facebook audience is definitely something that doesn't happen overnight but I thought I would share some pointers that have worked for me:-

1 - Don't just post blog post links. This can get boring and followers may switch off. Here are some ideas for content:-

*Photographs linked from Instagram
*Buzzfeed/Huffington post/Newspaper articles
*Ask questions
*Blog posts from other bloggers
*Trending topics (eg post about #GBBO when it's on)
*Live video of something behind the scenes
*Funny stories that have happened to you
*Quotes
*Photo slideshows

2 - Tag brands/other bloggers/businesses in your posts if relevant. If you've posted a picture from a specific brand - tag them. If you're dining in a restaurant, check in via your page. If you've written about a holiday resort - tag them. This helps to increase your page visibility and if you are lucky, the brand might share your image/post to their page.

3 - Make sure your Facebook page is in your email signature, add it as a call to action at the end of your posts (eg 'For more Weight loss tips, Follow Life As Mrs R on Facebook here) and check you have social media buttons on your blog sidebar (and they work).

4 - Schedule and plan content. This summer hasn't been the best example as life has kind of gotten in the way but normally I will take 30 minutes on a Sunday night to plan my entire week's worth of Facebook content. I use buffer but you can also schedule straight from Facebook. I leave spaces in my scheduling if I know I am planning to visit somewhere and will share a 'live' update but generally, I will schedule 2 posts per day to Facebook about a week in advance. Usually always one of my own posts and then something else (see above). I try to share my own posts at my best times which are very early morning (6am ish) or about 9:30pm. Again this summer isn't the best example but I find that sharing my new blog posts to groups on the day they are published and then to my Facebook page around a week later gives me the best reach rather than sharing everywhere at once (obviously different if they are time-specific).

5 - Comment on posts as your page. This is an obvious one but comment on other pages in your niche as your blog page to increase visibility.

6 - Share viral content in your niche and invite those who like the post to like your page. If you spot something in your feed that is receiving a lot of shares and attention, re-share it from your page (as long as it is in your niche). I gain a lot of page followers using this tactic.

7 - Make a habit of inviting post 'likers' to like your page every few days. I go through my page every 2-3 days and invite everyone who has liked my posts to like my page. I am very methodical and nobody ever gets missed!

8 - Cross promote your Facebook page on other social channels but give people a reason to follow you. For example, over on Twitter say ' Follow us at www.FB.com/LifeAsMrsR where we share exclusive food pics & recipes'. Don't just say 'Follow us on FB here.......' You need to give people a reason to follow you.

9 - If you write about a brand, tag them in your post from your Facebook page but also share your blog post to their FB page wall (tag your own page when you do this) EG 'Hi Siesta Holidays, we have written a post over on my blog North East Family Fun (tagged if you can) featuring top tips for travelling on one of your coaches with kids'. If you can't tag your own page, make sure you have a Facebook call to action at the bottom of your blog post. This has significantly increased blog traffic for me in the past and brought new followers to my page.

10 - Join a tribe. I am not in an official tribe but we have a lovely little North East community going on. There are no set rules or anything but if a North East Blogger comments on my Facebook page, I try to return the favour and likewise. It's nice having a little community of people you know you can rely on.

11 - Run a FB giveaway but make sure the prize is relevant to your target audience so the people who enter are likely to remain engaged. EG if you write about pre-schoolers, you could give away a pre-school bundle or if you write about beauty, you could give away a beauty bundle. Make sure you are aware of Facebook rules (you cannot ask for shares, tags or page likes as a compulsory entry to a giveaway). I usually just ask a simple question' eg 'how do you like your coffee?' and state all valid comments will be entered into the giveaway and one winner will be selected at random. Entrants will usually like the post (so you can invite them to like your page), or like your page anyway and some will even share.

12 - Don't share everything to Facebook. It can be tempting to share everything to Facebook but you may have noticed that I don't share EVERY blog post to my Facebook page - sometimes the posts just aren't relevant. For example, I won't share this post with my Life As Mrs R Facebook page as that particular Facebook page isn't about social media tips. I only tend to share content on Facebook that I know people will engage with.

13 - Facebook is a fantastic place to crowdsource. My Facebook followers always help me out when I'm looking for ideas for a post. For example, when I was writing about the best fish and chips in the North East for North East Family Fun I asked for ideas over on my Facebook page and I was inundated with ideas and my post reach was high.

14 - Write shareable content in your niche. It's difficult to do this all of the time but I find that lists work really well. EG 'Top 10 Ice Cream Parlours in the North East' or 'Top 10 signs you know you have a child starting school'. In my experience, writing posts in list forms really increases the likelihood that they'll be shared. Facebook likes it when people share posts and will hopefully reward you with showing your page to a wider audience.

15 - Share your page into groups. In groups where you are permitted to share your blog posts to the group wall, try sharing directly from your Facebook page when you can as this increases reach (and alerts everyone in the group to your Facebook page). I try to mix it up a little and will share a direct link to some groups on the day a post is published and then share the Facebook post featuring my post link in other groups at a later date.

16 - Use your personal profile. My non-blogging friends are probably sick of me doing this but if you share your best posts (or ones your real life Facebook friends will connect with) to your personal Facebook profile, it really does make a difference. Sometimes if I am feeling very cheeky I will even inbox a couple of my friends and ask them to share my post if they can (this works well if you are sharing an exclusive local offer or a post you think has the potential to go viral). Shy bairns get nowt right???

17- Don't be scared to re-share your best content or content which hasn't reached as many people as you would have liked. When I was on holiday in June, I re-shared my top 20 blog posts of all time to my Facebook page (all scheduled ahead of my break) and my blog views went through the roof. Now I try and make a habit of re-sharing popular posts every few weeks. Or if you've been blogging for more than one year you can share precious year's seasonal content (for example I will be sharing my archived back to school posts this week). Although I publish 7-15 blog posts per week (YIKES) you really don't need to do this to be successful or increase page views as sharing older posts can work just as well.

18 - Don't be afraid to pay. I don't spend huge amounts on Facebook advertising - maybe £2 per month but boosting selected posts really works well for me. You need to pick your posts wisely (for example if you've just blogged about something brand new) and target your audience. I usually set my budget to £1 and then pause the campaign when I've spent 30p-50p. Despite what others may say, I haven't found it to decrease my organic reach at all and as long as you invite post likers to like your page, it is quite the opposite.

How to grow your blog's Facebook page in 18 simple steps

I hope some of my tips have given you some food for thought. If you'd like to keep an eye on what I am doing to continue to build my audience, make sure you give North East Family Fun a little like (see what I did there). I also run a Social Media Management Forum where we share Social Media tips and news. Please feel free to add yourself to our group here.


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32 comments

  1. This is a great article Samantha. I'll be saving it for reference! You should do more stuff like this. And WOW to that Facebook reach! I was chuffed because mine was 25,000!

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    1. Thanks Nyomi, I have realised a real change in your FB these last few weeks - it seems to be gaining more interaction ect..... :D x

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  2. Great tips! I've started to love my blog FB page over the last few months and I've definitely seen results. I'm just gutted I don't have as much time to dedicate to it as I'd like!

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    1. Ah I know - when I used to work 2 x full 12 hr shifts I used to HATE being away from my phone. It sucks.

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  3. Great tips Samantha, thank you. I'm bookmarking this and planning a day of sitting down and really getting my FB page up to scratch. Carrie

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  4. My facebook page is quite new but I'm so glad I've set it up as it's definitely given my blog a traffic boost and I love the interaction I get from the people who like my page. Love these tips and hope they will help me grow the page even more! Thanks x

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  5. This is really useful Sam... I love posts like this as it'll motivate me to be more disciplined with my Facebook page. I need to take a leaf out of your book and schedule a week's worth of content at a time, i'm still doing it all ad-hoc!

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    1. Scheduling takes so much of the pressure off x

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  6. This is really helpful. You have given me some great ideas...
    I was pretty unmotivated with Facebook until last night when I joined in with the post on the North East blogger group. I actually got to 1000 followers. Thank you!!

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  7. Brilliant tips thank you, I find FB the hardest but you've given me a few ideas thanks

    Stevie x

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  8. Some fantastic tips. Sounds like a lot of work! Is it easier at first or now?

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    1. Definitely easier now that I know what I'm doing and I know what works.

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  9. Really useful tips here! I need to work on my Facebook page, both on increasing my likes and my engagement. I'm making slow progress which is good but I want to do better and I KNOW I can do better content wise. Thanks for the tips.

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  10. This was such a helpful post for me - I've been trying to work out how to grow my page for ages!

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  11. I have fully bookmarked this page. Facebook is my weakest social media outlet. Great post!

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  12. Just starting out and its really helpful. Thanks!

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  13. Wow some amazing tips here. Gosh is amazing how much bloggers need to know about...which is one of the many things I really like about blogging. Our Fb page is not loved enough so I will definitely be using your tips to try and improve our followers. Thank you #brillblogposts

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  14. Great tips, a lot of to think about. All bookmarked for me to think about again later on #brillblogposts

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  15. Great tips! I don't have much time to devote to my fb page but I am hoping to start focusing on it a little more as my daughter has started school so I'll have just a little more time for it!

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  16. I don't have facebook for my blog yet but I think it's the next step for me really. Thank you for the great tips #BrillBlogPosts

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  17. There are some fantastic tips here! I'm quite pleased with my FB growth and like you love the sense of community on it. This is a great article that i'll come back to for sure #brillblogposts

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  18. Excellent tips - thank you so much for sharing :) Alison x #brilliantblogposts

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  19. Ooh these are great-I've set up a Facebook page but not really utilised it yet. I'll defo start following these tips!! #brillblogposts

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  20. I get most of my views from FB, and these are some great tips. My reach has been down quite a bit since the latest algorithm change. #brilliantblogposts

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  21. Great tips! Thanks for sharing. I really should post more often on my Facebook page.

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  22. Thanks so much for this - really useful tips! Find FB a tough one - it's growing but very, very slowly. The one thing I found that really gave it a boost was when I ran a giveaway on my site and had people visit my FB page as one of the ways to enter - although they weren't obliged to like my page, most did. Definitely pinning and sharing this post :-) Eb x

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  23. Great tips. I am so bad at facebook, I feel I just don't have the time, but this sounds a lot simpler. Thanks x

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  24. Great tips! I didn't really think to share my instagram on my blog page and I need to look into photo slideshows. I see lots of competitions on Facebook asking for page likes and shares, so is that not actually allowed? x

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  25. This is amazing I have only just started using Facebook and cannot fathom it so this I so helpful thank you! #brilliantblogposts xx

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  26. Perfect timing for me to find this post! I'm new to blogging and have decided to really focus on my FB presence for a while as FB users seem to really spend a bit of time looking at my blog. This has given me some really good tips. thanks!

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