Blogging & Social Media Tips | Life as a self-employed WAHM | Pro-blogger

Wednesday, 30 March 2016

The agency guide to blogging and social media, by ramarketing

Today we have a guest post by Holli from ramarketing featuring blogging/social media tips from a different perspective........

As a creative, digital and PR agency, you might be wondering what the hell we know about blogging and social media… Well, here at ramarketing (pronounced ra-mar-ket-ing) we often find our worlds collide. We're not daft. We know the future of traditional PR is looking a bit gloomy, but we’re proactively trying to ‘get digital’ and that means embracing the wonderful world of blogging and social media. 

The agency guide to blogging and social media, by ramarketing


At this point you might be thinking, what does that matter to me, especially if you know our bag is mostly business to business marketing communications. Well, having been doing what we do for about 6 years now (not forgetting the 100+ years combined experience of our team before the inception of our wee agency) we've picked up a few tricks along the way that not only help the businesses we work with, but can also help you guys as bloggers. So, when we noticed that the lovely Samantha from Life As Mrs R was looking for a guest post on social media and blogging tips and tricks, we were more than happy to put our hat in the ring. 

So, without further ado, here's the agency guide to social media and blogging…

Know your target audience and write for them


This is an absolute basic when it comes to applying what we know as marketeers to the world of blogging and social media. For us, it's vital our clients know who their target audience is if we're going to help them get noticed and ultimately generate leads. For bloggers, getting to know your target audience helps when it comes to identifying what content will resonate with them and this in turn should increase engagement. You can apply this tip to social media by asking your social followers what makes them tick… Do they like short posts or long posts? Blogs or vlogs? Travel or lifestyle? Using social media you've got a real opportunity to get to know your readers so apply that knowledge to your blog. 

Consistency is key


Time and time again we hear the same old story from clients… “We used to do some PR and marketing but this year didn't have the budget and now enquiries have dropped.” Now, it's no secret marketing budgets are often the first to go, but what goes with that is the business’ reputation in the market place. How does that translate to blogging and social you might ask? Well, it's much easier to lose your traffic and followers than it is to build it up. If someone has followed you on Twitter, they’ve followed for a reason. When you suddenly stop tweeting, they've got no reason to stick around. So, make sure you publish posts and get social regularly! 

Give a little to get a lot 


Here at ramarketing we’re not afraid to give away a little bit of our expertise from time to time. Sure, we’re at risk of our competitors figuring out how we operate and attempting to copy us, but the benefits far outweigh that risk. What we have found is if we give a little away (that being the free advice and expertise) we get a lot back (in the form of new business from people who know we know our stuff). So don't be afraid to share what you know. 

Be yourself 


At ramarketing we’re often complimented on our quirky tone and the way we come across on our website and social media profiles. In fact, it's one of the main drivers of most of the job applications we get… Because we sound like genuinely nice people. The reason we sound like that? Is because we genuinely are nice people (if we do say so ourselves). The point is, we like to think of ourselves as canny people, so our canny tone comes naturally. The point of this tale? Be yourself. Write like you'd talk, whether that's on your blog or in your tweets. That way you'll allow your readers to build a connection with you and engage with you. 


Invest in photography… Or a good camera 


One of the biggest PR faux pas we come across as an agency is rubbish photography (or unwillingness to invest in good photography). Why does photography matter you might wonder? It matters. It makes such a difference when it comes to a client’s website or even the amount of media coverage a press release can generate with a press shot versus one without. It's no secret content containing images or video far outperforms content without. So, get a decent camera and take good pictures. Try to utilise photography where possible in both your blogs and your social content. Nobody likes reading reams and reams of text, so the better the photography, the better the engagement. 


So, there you have it. A few of our top tips for blogging and social media. Big thanks to Samantha for letting us loose on Life As Mrs R! If you'd like to keep up with us, you'll find us over at ramarketingpr.com

The agency guide to blogging and social media, by ramarketing

Thanks Holli - love all of your tips, especially 'Be Yourself'. I always find if you don't blog from the heart and show a little personality, it definitely shows in the final post. 




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12 comments

  1. Nice little read Holli. I agree with everything you've said having ran a business and worked in newspaper advertising, especially the point of knowing your target audience :)

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  2. This is great. I don't use a special camera - I'm not "into" photography as such, but I use my iPhone and edit all my images which seems to make a difference :) H x

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  3. Some great tips, especially helpful for newbie bloggers.

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  4. Completely agree with the camera comment! I was using my bust up Iphone for a year, this year I've bought myself a cheap 'proper' camera..it's only £120 worth but it's miles apart..my views have increased 3 fold! x

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  5. I definitely want to get a 'proper' camera soon! I've been relying on my phone for five years too long...

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  6. Canny article. Makes me feel better about all the money we spent on cameras.

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  7. This was such a good read and the point which stood out for me is the 'Be yourself' x

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  8. Lovely post. It's best to be yourself. Everyone else is taken.

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  9. These are really good, helpful tips! The be yourself and consistency is very important! Great post! xx

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  10. I totally agree with being yourself, this is something I struggled with when I first started blogging. I am also working on my consistency too over social media as this is an area I know I need to improve on

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  11. aw a great post full of valuable tips I actually need to invest in a good camera but they cost so much

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  12. Thanks for the lovely comments everyone - I'm glad you all found the tips useful!

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