Blogging & Social Media Tips | Life as a self-employed WAHM | Pro-blogger

Sunday, 15 November 2015

My social media strategy at 15k followers

There's no doubt about it I love social media. I have a klout score of 72 which pretty good by anyone's standards. I used to be the person that would PLAN, PLAN, PLAN my social media activity and I will be 100% honest when I say that probably 80% of my social media activity used to be automated/scheduled. This strategy did work for me and I have now achieved over 5k followers on facebook and almost 7k over on twitter with an overall social media following of over 15k. However, over time, this planning just didn't sit right with me.

My thoughts on scheduling multiple (ie 5+) links to blogposts on twitter


I get that people are busy and a lot of people have many commitments such as work/children but it started making me feel sad when I looked at twitter I would just see blogpost link after blogpost link promoted on someone's timeline. No interaction, no 'normal' tweets - it all just seems a little self promotional. I previously used social oomph and would schedule a blogpost to be tweeted 10 times across a month so I indeed was one of those people.

I have now cancelled my social oomph subscription and apart from roundteam tweets and my posts auto-publishing to twitter from bloglovin as they go live, all of the tweets you will see are from me in real time. 

The disadvantage of this is that I do get less blog traffic from twitter. In August (when I was using scheduled tweets), 10% of my blog traffic derived from twitter and this month it has dropped to 5% so it has actually halved. I am ok with this though as I've really been working on my post SEO so my overall blog traffic, especially from google, has actually increased over this period and I think my twitter now looks a lot less spammy and hopefully has a little more personality.

The advantage of this is that I have grown to love twitter again. I am discovering new people, interacting a lot more and actually feel as part of the community which is fantastic.

I do obviously still tweet links to posts but I try to keep this to a couple of times per day and balance it with a lot of other activity.

Roundteam and #nebloggers


You might notice a fair few blogposts in my twitter feed that aren't from me. I have always been a huge supporter of the North East blogging community and will always RT a North East blogger when I can. I can do this automatically using roundteam which is free to use. You can set up specific hashtags and if anyone follows you and uses a specific hashtag, you will automatically RT (up to 10 times per hour). So, anyone who follows me on twitter and uses #nebloggers is automatically RT. I am definitely going to continue doing this as the North East blogging community really is a huge part of me.

Facebook scheduling


I am still fond of facebook scheduling and do think it looks less spammy than twitter - most of the time you can't tell if a post has been scheduled or not. I usually post my own blogpost that has been published that day when I wake up and will maybe post something live in the afternoon too. At lunchtime I like to share another North East blogpost from my page and these are all scheduled in one go around 14 days in advance. It is super easy to do and share content with my readers that I know they'll enjoy (as demonstrated when I shared this post from Sugar Rushed which reached over 550,000 people from my facebook page alone).

Everything else


I probably post to instagram live 2-3 times per day - there is no set schedule with this, it is just if I take a snap of something I want to share! I also try and post to Linkedin 1-2 times per day and pop over for 5-10 minutes per day to catch up on news and comment on or share any interesting articles. This has enabled me to move from my position of being in the top 38% of my Linkedin community up to the top 6% of my community. A lot of people may wonder why a blogger would spend time on Linkedin but my blog is my business now and I think it's important that I portray that. I have also been approached for a few projects via Linkedin so this strategy has certainly paid off. 

Pinterest is something I really need to work on! I only tend to pin things when I'm in the mood/when I remember and always get carried away and end up pinning around 20 pages in one go and then nothing for a few days. I think for me, focusing on twitter, facebook, instagram and linkedin is enough for now. 

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Do you have a social media strategy? I'd love to hear your tips or what works for you.
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33 comments

  1. Thanks for sharing this Sam, I'm getting frustrated with scheduling posts on hootsuite so I think I'll look into these other ways to get the best from Twitter.

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  2. I really can't stand millions of automated tweets myself. I am pretty bad though and probably need to tweet my blogposts more!

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    1. Me too - I mean a few automated tweets are ok but when it's constant it just makes me hit unfollow or hide x

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  3. I need to pay more attention to linked in and instagram but at the moment Twitter and facebook are all I can manage!

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    1. Sometimes it's better to just focus on one or two and just do them well if you are pushed for time x

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  4. I have no strategy as such I'm just enjoying reading and discovering new blogs :)

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  5. I do use automated tweets but only do a post once a day and make sure I write / schedule it myself. I was using an old post tweeter but I've disabled that for now.. I have to admit I'm not very good with twitter though.

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    1. I think 1-3 times per day isn't overkill. Did many people click on the links when you used old post tweeter? x

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  6. I have dabbled with scheduled tweets, but I prefer to tweet my own, I am lucky that I work from home and on my computer working quite a lot so can click over and tweet something. I do need to look at working on my social media a bit more though

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    1. Yes that is the beauty of working from home :D

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  7. I don't schedule any SM. I've normally got my phone on me so I'm always able to update my SM throughout the day.

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  8. You always write such helpful posts! I had never heard of round team but what a great idea! I would love to do something similar for Yorkshire related posts. Thanks for sharing.

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    1. Oh definite food for thought for you Erin - how about #YorkshireBloggers ? Although that is fairly long isn't it!

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  9. Round team sounds really useful - I used to be on Twitter the whole time but since having my daughter, I know I've become one of the people who auto tweets mostly. I don't like it but never seem to have time... more of my time goes to blog comments, FB as it's less fast-moving, Instagram. There's just so much to juggle...

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    1. I love round team esp as it's free. Yes it is so tricky when you have little ones at home - SO much to juggle. I struggle at times and my 3 are all in full time school now!

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  10. This is such a great post. I rarely schedule tweets as I like to jump on key events and prefer to tweet less than look like a robot, but I understand why a lot of people do it and tbh I should probably look into it! xx

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    1. I think a mix of a little scheduled and mostly live works well :D

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  11. Great post, it was a good read :) I think the key with social media is in the name.. 'social'. There's always a place for automation to a certain degree, but it shouldn't be the only thing you're doing if you want real success from it. You need to engage with people, post real things, be social! :D

    Michael

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  12. Thanks for this babe
    I can never keep up with social media any more ... I just do it as and when.
    Ive noticed when Im on it a lot I get more blog traffic but I can't stay on it all day lol
    Great post
    Charlotte x

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  13. I schedule quite a lot of tweets and posts currently as I am just so busy x

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  14. My total social media following across all social media platforms is around 12 k which I think is pretty impressive considering I have only been blogging four months! You are doing so well!

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  15. Great post, I do what I can do on social media but I think if I spent a lot more time on their I could improve! I have just reached over 8.2k Twitter followers.

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  16. This is really interesting- roundteam sounds really good, I haven't heard of it before. It all takes so much time! Kaz x

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  17. I have just started scheduling tweets, and it helps on days when I can't be bothered to get on Twitter. Don't schedule anywhere else.

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  18. I think Twitter has changed a lot over the last fm few years. When I first joined it was quite interactive. Now I have over 6,000 followers and I feel as if I'm talking to myself most of the time.

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  19. I'm just finding my feet with social media as a blogger so this post is a great resource. Thanks Samantha.

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  20. I've recently unfollowed loads of people on Twitter who are just using it for promotion. My tweets are 95% me, and I think that's what people want. I don't have a massive following, but for the people I do have, I value their follow :)

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  21. I've never scheduled anything before as I do it all "live" I found this really interesting and made me rethink how I do things x

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  22. Sounds like you've found a winning strategy for yourself!

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  23. Thanks for sharing this. I've been working to increase my twitter followers. And this is really helpful. :)

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